Privacy Policy

Effective Date: August 1, 2025

1. Introduction

At NutHuggers Apparel (“we”, “us”, “our”), we cherish your trust and respect your private bits – both real and online. When you share your email, phone number, or personal information with us, you’re inviting us into your world – and we honor that by treating your information with utmost care and transparency.

2. What We Collect & How

Personal Data We Collect

  • Email: First name, last name, email address, and optionally a mailing address for promotions or order fulfillment.
  • SMS: Phone number; if collected via keyword sign-up or web form, we may also collect a first name.
  • Shipping & Billing: Mailing address, shipping information, and order history to fulfill purchases.
  • Analytics & Tracking Data: Browser type, device type, referring site, and activity on our website (via cookies or tracking pixels).

How We Collect It

  • Directly via sign-up forms, checkout pages, or contact forms.
  • Via SMS keyword sign-up or double opt-in confirmation.
  • Through your use of our website, including pages visited and interactions with emails.

3. Purpose & Use

We use your information to:

  • Process and fulfill orders.
  • Send transactional messages (order confirmations, shipping notices).
  • Send promotional & marketing messages (discount codes, restock alerts, newsletters).
  • Analyze usage and improve our website and services.

Every marketing SMS will include our brand name and a clear opt-out option (e.g., reply “STOP”) in accordance with TCPA and CTIA/10DLC guidelines.

4. Consent, Refresh, and Opt-Out

We only send marketing communications after clear express consent is provided by you (e.g., checking a box, filling out a form, or texting a keyword). This complies with TCPA, CAN-SPAM, and related standards.

You can withdraw your consent anytime:

  • Email: Click the “unsubscribe” link in our emails or contact us directly.
  • SMS: Reply “STOP” to any message to opt-out of future messages.
  • Cookies: Use browser settings or opt-out tools to disable cookies or tracking.

5. Data Sharing & Third Parties

We do not sell or rent your personal data. We may share it only with trusted third-party providers who assist us in operating our business, such as:

  • Shopify (hosting platform)
  • Email service providers (e.g., Klaviyo, Mailchimp)
  • SMS gateway operators
  • Payment processors (e.g., Stripe, PayPal)
  • Shipping partners (e.g., USPS, UPS, FedEx)

These partners are bound by contractual agreements to safeguard your information and comply with privacy laws.

Shopify Hosting Notice:

Our store is hosted on Shopify Inc., which provides us with the online e-commerce platform to sell our products. Your data is stored securely through Shopify’s data storage, databases, and the general Shopify application, behind a firewall.

6. Data Security & Retention

We use industry-standard security measures (SSL encryption, secure servers, access controls) to protect your personal data. We retain your data only for as long as necessary to fulfill the purpose it was collected for, or until:

  • You request deletion
  • You unsubscribe
  • Legal or regulatory retention periods expire

If you unsubscribe, we may retain your email or phone number on a suppression list to ensure no future contact, as required by law.

7. Your Rights (Including California, EU, and UK)

California Residents (CCPA/CPRA/CalOPPA/Shine the Light):

  • You may request access to or deletion of your data.
  • You may ask what data has been shared and to whom, once per year.

EU/UK Residents (GDPR):

If you access our services from the EU or UK, you have additional rights:

  • Right to access, correct, or delete your personal data.
  • Right to data portability.
  • Right to object to certain uses of your data.
  • Right to lodge a complaint with your data protection authority.

To exercise any of your rights, please contact us at:
privacy@nuthuggersapparel.com

8. Children’s Privacy (COPPA)

Our site and services are not intended for children under 13, and we do not knowingly collect personal information from anyone under this age. If we become aware that we’ve collected such information without verified parental consent, we will promptly delete it.

9. Cookies & Tracking Technologies

We may use cookies, pixels, and similar technologies to:

  • Track your website activity (page views, cart usage, click behavior)
  • Measure email open rates and link clicks
  • Personalize content and advertising

You can control cookies via your browser settings or opt-out tools. Our website respects “Do Not Track” signals in accordance with AB 370/CalOPPA. A separate cookie notice may appear on your first visit to comply with regional tracking laws.

10. International Data Transfers

If you are located outside the United States, please note that your information may be transferred to and stored in servers located in the United States. By using our site or providing your information, you consent to this transfer, storage, and processing.

11. Updates to This Policy

We may update this policy occasionally to reflect new practices, technologies, or legal requirements. Changes will be posted on this page with an updated effective date. Your continued use of our site signifies acceptance of any changes.

12. Contact Us

For questions, requests, or to exercise your privacy rights, contact us at:

NutHuggers Apparel
📧support@nuthuggersapparel.com